As a marketing strategy for increasing a site's relevance, SEO considers how
search algorithms work and what people search for.* *Search engine
optimization (SEO) is the process of improving the volume and quality of
traffic to a web site from search engines via "natural" search results for
targeted keywords.

SEO efforts may involve a site's coding, presentation, and structure, as
well as fixing problems that could prevent search engine indexing programs
from fully spidering a site. Other, more noticeable efforts may include
adding unique content to a site, ensuring that content is easily indexed by
search engine robots, and making the site more appealing to users. For SEO
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Another class of techniques, known as black hat SEO or spamdexing, use
methods such as link farms and keyword stuffing that tend to harm search
engine user experience. Search engines look for sites that employ these
techniques and may remove them from their indices.

SEO techniques are classified by some into two broad categories: techniques
that search engines recommend as part of good design and those techniques
that search engines do not approve of and attempt to minimize the effect of,
referred to as spamdexing.

Industry commentators have classified these methods, and the practitioners
who employ them, as either white hat SEO, or black hat SEO. Learn more about
white hat and black hat SEO with the SEO Philippines<http://www.myoptimind.com/>
.

White hats tend to produce results that last a long time, whereas black hats
anticipate that their sites may eventually be banned either temporarily or
permanently once the search engines discover what they are doing.

Black hat SEO attempts to improve rankings in ways that are disapproved of
by the search engines, or involve deception. One black hat technique uses
text that is hidden, either as text colored similar to the background, in an
invisible div, or positioned off screen. Another method gives a different
page depending on whether the page is being requested by a human visitor or
a search engine, a technique known as cloaking. If you want to learn more
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more information.