Some here have expressed interest in getting an update on the membership building program I've been throwing together for my club.
While the campaign doesn't formally begin until Tuesday, because at this point new members will be processed as joining in July, effectively the program is already off and running.
For the "Embarrass the VP Membership" campaign, all members (except me) have been assigned to one of four "support groups". (Calling them teams makes it sound too much like a contest.) The support groups, with their colours, are: Charlie (magenta), Foxtrot (cyan), Tango (green) and Zulu (purple).
The support group colour is important. The membership are working towards meeting or exceeding two out of three stretch performance targets. If the club does this, I will dye my hair the colour of the support group that is most effective at helping the club build membership based on member attendance, guests invited, and new members sponsired.
Based in part on feedback from other posters and feedback from club members, the three stretch performance targets are:
* Membership of 24 by May 31, 2009 * Average member attendance from September 1, 2008, to May 31, 2009, of 80% * Average number of non-Toastmaster guests per meeting from September 1, 2008, to May 31, 2009, of 3.5. (Guests are counted once for each meeting attended, so if a guest attends three meetings, he or she is counted three times.)
Right now, the primary focus is making sure as many members as possible (ideally 100%) are award of the program and the three membership building campaigns.
Tuesday they get an e-mail reminding them we are now formally in the "Load the Dice" period for the fall campiagn. (Members who sponsor a new member in July or August get advance credit for the fall campaign. Attendance and guests at summer meetings are not counted.)
> Some here have expressed interest in getting an update on > the membership building program I've been throwing together > for my club.
> While the campaign doesn't formally begin until Tuesday, > because at this point new members will be processed as > joining in July, effectively the program is already off and > running.
> For the "Embarrass the VP Membership" campaign, all members > (except me) have been assigned to one of four "support > groups". (Calling them teams makes it sound too much like a > contest.) The support groups, with their colours, are: > Charlie (magenta), Foxtrot (cyan), Tango (green) and Zulu > (purple).
> The support group colour is important. The membership are > working towards meeting or exceeding two out of three > stretch performance targets. If the club does this, I will > dye my hair the colour of the support group that is most > effective at helping the club build membership based on > member attendance, guests invited, and new members > sponsired.
> Based in part on feedback from other posters and feedback > from club members, the three stretch performance targets > are:
> * Membership of 24 by May 31, 2009 > * Average member attendance from September 1, 2008, to May > 31, 2009, of 80% > * Average number of non-Toastmaster guests per meeting from > September 1, 2008, to May 31, 2009, of 3.5. (Guests are > counted once for each meeting attended, so if a guest > attends three meetings, he or she is counted three times.)
> Right now, the primary focus is making sure as many members > as possible (ideally 100%) are award of the program and the > three membership building campaigns.
> Tuesday they get an e-mail reminding them we are now > formally in the "Load the Dice" period for the fall > campiagn. (Members who sponsor a new member in July or > August get advance credit for the fall campaign. Attendance > and guests at summer meetings are not counted.)
On Sat, 28 Jun 2008 23:14:16 -0700, while chained to a desk in the scriptorium "Joy" <toas...@real-me.net> wrote:
> $It sounds like a fun campaign. I'll be interested in hearing how it goes.
It's supposed to be fun.
I've been thinking the problem with most membership building campaigns is they are too much lik work. Somebody told the VP M membership campaigns help build membership. So the VP M organizes a campaign, and everybody goes to it with all the enthusiams they have for going to the office.
Well, today I was thinking of ways to put the embarrass the VP M campaign targets into terms that are easy to visualize.
Well, an 80% attendance is easy enough. three of the four support groups have four members and one has five members. For the smaller support groups, if they get three people out to every meeting, that is 75% turnout, which is just under the target. For a five person support group, getting four members out to every meeting is 80%. And for a six person support group, getting five people out to every meeting is just over 80%.
Something similar for the guests per meeting target. At an average of 3.5 guests per meeting, in a typical month with four meetings that's 14 guests. With 18 people on the roster, if each member brings one guest per month, they'll blow that target out of the water. (We aren't even alloiwng that the number of people will be lower because an interested person might come to two or three meetings before joining.)
The rest is just typical sales by numbers. If the cub is getting a dozen guests per month, we are welcoming, and are running good meetings, then we should get at least one new member per month dropping into the hat.
> $"John Fleming, DTM" <nos...@sprynet.com> wrote in message > $news:ev5e64tdsf98klc02pks60eq1qhef0tde9@4ax.com... > $> > $> Some here have expressed interest in getting an update on > $> the membership building program I've been throwing together > $> for my club. > $> > $> While the campaign doesn't formally begin until Tuesday, > $> because at this point new members will be processed as > $> joining in July, effectively the program is already off and > $> running. > $> > $> For the "Embarrass the VP Membership" campaign, all members > $> (except me) have been assigned to one of four "support > $> groups". (Calling them teams makes it sound too much like a > $> contest.) The support groups, with their colours, are: > $> Charlie (magenta), Foxtrot (cyan), Tango (green) and Zulu > $> (purple). > $> > $> The support group colour is important. The membership are > $> working towards meeting or exceeding two out of three > $> stretch performance targets. If the club does this, I will > $> dye my hair the colour of the support group that is most > $> effective at helping the club build membership based on > $> member attendance, guests invited, and new members > $> sponsired. > $> > $> Based in part on feedback from other posters and feedback > $> from club members, the three stretch performance targets > $> are: > $> > $> * Membership of 24 by May 31, 2009 > $> * Average member attendance from September 1, 2008, to May > $> 31, 2009, of 80% > $> * Average number of non-Toastmaster guests per meeting from > $> September 1, 2008, to May 31, 2009, of 3.5. (Guests are > $> counted once for each meeting attended, so if a guest > $> attends three meetings, he or she is counted three times.) > $> > $> Right now, the primary focus is making sure as many members > $> as possible (ideally 100%) are award of the program and the > $> three membership building campaigns. > $> > $> Tuesday they get an e-mail reminding them we are now > $> formally in the "Load the Dice" period for the fall > $> campiagn. (Members who sponsor a new member in July or > $> August get advance credit for the fall campaign. Attendance > $> and guests at summer meetings are not counted.) > $> > $> I'll post the next update come August.
You've obviously put a lot of thought into this. With your permission, I'll forward this message, which contains your plan and some of the details, to the VPM of my clubs. They might get some ideas.
Some of the figures would have to be modified. My "home club" has over 30 members on paper, but I've never met some of them in the 17 years I've belonged. They keep renewing their membership as a show of support, but don't attend. One woman who joined after I did and was active for several years, has moved 200 miles away, but renews her membership every time. However, we have members who could come more than they do.
Anyway, I wish you and your club luck with the program, and look forward to seeing a picture of your new hair color at the end of the drive.
BTW, I'm really glad to see you using this newsgroup. I read the other group and respond occasionally, but I find it very cumbersome.
--
Joy
If you don't have a sense of humor you probably don't have any sense at all.
> On Sat, 28 Jun 2008 23:14:16 -0700, while chained to a desk > in the scriptorium "Joy" <toas...@real-me.net> wrote:
>> $It sounds like a fun campaign. I'll be interested in hearing how it >> goes.
> It's supposed to be fun.
> I've been thinking the problem with most membership building > campaigns is they are too much lik work. Somebody told the > VP M membership campaigns help build membership. So the VP > M organizes a campaign, and everybody goes to it with all > the enthusiams they have for going to the office.
> Well, today I was thinking of ways to put the embarrass the > VP M campaign targets into terms that are easy to visualize.
> Well, an 80% attendance is easy enough. three of the four > support groups have four members and one has five members. > For the smaller support groups, if they get three people out > to every meeting, that is 75% turnout, which is just under > the target. For a five person support group, getting four > members out to every meeting is 80%. And for a six person > support group, getting five people out to every meeting is > just over 80%.
> Something similar for the guests per meeting target. At an > average of 3.5 guests per meeting, in a typical month with > four meetings that's 14 guests. With 18 people on the > roster, if each member brings one guest per month, they'll > blow that target out of the water. (We aren't even alloiwng > that the number of people will be lower because an > interested person might come to two or three meetings before > joining.)
> The rest is just typical sales by numbers. If the cub is > getting a dozen guests per month, we are welcoming, and are > running good meetings, then we should get at least one new > member per month dropping into the hat.
>> $"John Fleming, DTM" <nos...@sprynet.com> wrote in message >> $news:ev5e64tdsf98klc02pks60eq1qhef0tde9@4ax.com... >> $> >> $> Some here have expressed interest in getting an update on >> $> the membership building program I've been throwing together >> $> for my club. >> $> >> $> While the campaign doesn't formally begin until Tuesday, >> $> because at this point new members will be processed as >> $> joining in July, effectively the program is already off and >> $> running. >> $> >> $> For the "Embarrass the VP Membership" campaign, all members >> $> (except me) have been assigned to one of four "support >> $> groups". (Calling them teams makes it sound too much like a >> $> contest.) The support groups, with their colours, are: >> $> Charlie (magenta), Foxtrot (cyan), Tango (green) and Zulu >> $> (purple). >> $> >> $> The support group colour is important. The membership are >> $> working towards meeting or exceeding two out of three >> $> stretch performance targets. If the club does this, I will >> $> dye my hair the colour of the support group that is most >> $> effective at helping the club build membership based on >> $> member attendance, guests invited, and new members >> $> sponsired. >> $> >> $> Based in part on feedback from other posters and feedback >> $> from club members, the three stretch performance targets >> $> are: >> $> >> $> * Membership of 24 by May 31, 2009 >> $> * Average member attendance from September 1, 2008, to May >> $> 31, 2009, of 80% >> $> * Average number of non-Toastmaster guests per meeting from >> $> September 1, 2008, to May 31, 2009, of 3.5. (Guests are >> $> counted once for each meeting attended, so if a guest >> $> attends three meetings, he or she is counted three times.) >> $> >> $> Right now, the primary focus is making sure as many members >> $> as possible (ideally 100%) are award of the program and the >> $> three membership building campaigns. >> $> >> $> Tuesday they get an e-mail reminding them we are now >> $> formally in the "Load the Dice" period for the fall >> $> campiagn. (Members who sponsor a new member in July or >> $> August get advance credit for the fall campaign. Attendance >> $> and guests at summer meetings are not counted.) >> $> >> $> I'll post the next update come August.
On Sun, 29 Jun 2008 16:05:06 -0700, while chained to a desk in the scriptorium "Joy" <toas...@real-me.net> wrote:
> $You've obviously put a lot of thought into this. With your permission, I'll > $forward this message, which contains your plan and some of the details, to > $the VPM of my clubs. They might get some ideas.
Go right ahead.
> $Some of the figures would have to be modified. My "home club" has over 30 > $members on paper, but I've never met some of them in the 17 years I've > $belonged. They keep renewing their membership as a show of support, but > $don't attend. One woman who joined after I did and was active for several > $years, has moved 200 miles away, but renews her membership every time. > $However, we have members who could come more than they do.
Every club has its own situation. What will work for my club may or may not work for another club.
We don't have the issue of members renewing year after year just to show support. Nor do we have members who live 200 miles out of town.
> $Anyway, I wish you and your club luck with the program, and look forward to > $seeing a picture of your new hair color at the end of the drive.
While my official position with the stretch performance targets is that the club can't meet any of them, because the never have, this is one time I won't mind losing.
> $BTW, I'm really glad to see you using this newsgroup. I read the other > $group and respond occasionally, but I find it very cumbersome.
> On Sun, 29 Jun 2008 16:05:06 -0700, while chained to a desk > in the scriptorium "Joy" <toas...@real-me.net> wrote:
>> $You've obviously put a lot of thought into this. With your permission, >> I'll >> $forward this message, which contains your plan and some of the details, >> to >> $the VPM of my clubs. They might get some ideas.
