Discussions - SEM 2.0 | Google Groups

Acquisio, Adapt, Enquisite Re: [SEM2] Some free flow questions

I liked Adapt too, but their pricing model isn't as friendly to agencies as Acquisio's. That was our deciding factor. Adapt's optimization is more automated, was pretty cool for sure, while Acquisio's optimization tool is more of a decision-making tool (and needs to hurry up and incorporate ROAS!). But Acquisio is adding features fast and enthusiastic about... more »

By Brian Carter - Jul 1 - 2 new of 2 messages

	Quality Score, Acquisio- Re: [SEM2] Some free flow questions
	That's funny. Adam on caffeine is hilarious. I'll address two of them- - Quality Score: I don't know- it doesn't bother me! What specific scenarios are buggin' you? Rarely do I have an account where I can't get any traction. And the one I'm thinking of had a website with some serious identity and conversion problems.... more » By Brian Carter - Jun 27 - 3 new of 3 messages

	Some free flow questions
	Alright let's get the party back crackin' in here ;) What do we think about ICAAN's big new idea? I'm cynical about the whole thing, so I'll keep my mouth shut. Anyone have access to the Google AdPlanner beta? Is it cool, I hear it is. Here they come taking over more of the web with their stellar free... more » By Adam Audette - Jun 27 - 3 new of 3 messages

	Google Analytics AIR
	Hi, Does anyone have any experience using Google Analytics AIR? I'm looking for people's thoughts/ideas on how secure it is? Dave By Dave Shaw - Jun 19 - 1 new of 1 message

	Discussion on sem-2-0-wiki
	I think a good approach to this would be for someone to start with an initial outline. And have volunteers partake in parts they feel comfortable writing well about. Then someone would of course need to play the editor role. By felixd - Jun 12 - 8 new of 8 messages

	Site Exclusion 'Topic' and 'Page Type' Bug with AdWords Editor
	FYI, I've discovered a problem with the new 'Topic' and 'Page Type' features within the Site Exclusion Tool. In some situations, when the Site Exclusion list is edited using the AdWords Editor, the 'Topic' and 'Page Type' settings are reset or cleared. In other words: if you choose to exclude Page Types (such as Parked... more » By Mark Welch - Jun 3 - 3 new of 3 messages

Calls to Action For Forms?

Hey guys, I've been running some campains that require completion of a form. One is a free membership registration campaign, another is a fill out the form and you might win contest, and the other is a buy an expensive, very niche product campaign. My question is what kinds of calls to action should I use in the ad copy and lander? My goals are high CTR... more »

By Gab Goldenberg - May 29 - 3 new of 3 messages

Yahoo/MS conversions

Hello, This month I've seen a 25% increase in sales through Yahoo. Some of this is expected due to the time of year but I can't understand why the increase is so much? I've seen a similar increase in clicks and cost (and I've really dont nothing on Yahoo to cause this). Anyone else seeing something similar? I guess it could be just seasonal... more »

By Dave Shaw - May 27 - 3 new of 3 messages

	SEO: What's your internal link optimization process?
	Do you guys have a quick and efficient process for evaluating and optimizing a client site's internal linking? (I mean mainly links from body text, not navigation- that's separate) Our process works but is time consuming- wondering if you have any suggestions? 1. Identify target/destination pages (to receive links)... more » By Brian Carter - May 21 - 9 new of 9 messages

When Do You Pause/Delete an AdGroup?

Personally, I pause when I can't get the CTR to a decent level (i.e. min 1% on search) and delete if I just get the feeling that the intent on this keyword is too far off from what I'm advertising. The exception is if I might offer a more closely related product in the future, in which case I'll pause rather than delete the group (so that... more »

By Gab Goldenberg - May 15 - 4 new of 4 messages