> Eron,
> *** To answer the first question...
> As far as I can see, in the AdWords help:http://adwords.google.com/support/bin/answer.py?hl=en&answer=75004
> it doesn't look like DKI per se would affect your quality score.
> Did your "gurus" have a reference for their opinion? ;-)
> In fact, that help screen argues that if DKI increases CTR, then your
> quality score increases.
> The only way I can see an exception to this logic is in terms of whether the
> keyword, ad, and landing page (LP) semantic focus are less tightly related
> because of DKI- but as the help page says "each keyword's Quality Score is
> determined *after the keyword is triggered and inserted into the ad* seen by
> the user. This is true of any AdWords text ad, where the ad and keyword are
> included in the Quality Score evaluation. Each ad variation and keyword
> combination will undergo its own Quality Score evaluation"
> So the quality score evaluation is not made on the basis of the
> {KeyWord:title} you type in, but the actual keyword, and the final ad the
> user sees. Unless what you're doing with DKI is sending them to an LP
> that's so general that the keyword and ad don't match the LP very well, I
> would disagree.
> Some people have used PHP/ASP/CFM to create dynamic landing pages (not sure
> if that would be "White Hat PPC" though), and in that case, your dynamic ad
> and dynamic LP would always fit the keyword.
> *** For your second question:
> I would say NO. Quality score is calculated on two bases- per keyword (in
> relation to the ads and the landing pages it goes to) and the average for
> your entire account.
> Here, refer tohttp://adwords.google.com/support/bin/answer.py?answer=87408"The
> performance of the keyword's ad group or campaign does not have extra
> weight in determining its Quality Score. Quality Score does, however, factor
> in the historical CTR of your entire account."
> But if you put them in ad groups whereby the ads work better with those
> keywords, then YES. From the same help screen, "If you move a keyword to an
> ad group with more relevant ads, therefore, its Quality Score may improve.
> Similarly, the Quality Score may decrease if the ads are less relevant."
> Hope that helps!
> Brian
> On Tue, May 13, 2008 at 2:08 PM, Eron <goo...@longmeadcrossing.com> wrote:
> > I have an Adwords campaign that currently has keywords that consist of
> > lists
> > my service and a city name. For instance, "lawn mowing springfield", "lawn
> > mowing Peticoat Junction","lawn mowing pittsburgh","lawn mowing boston",
> > etc. I have individual landing pages for each city that pertain to that
> > particular locale.
> > My questions are regarding keywords and ad text vs. quality scores from
> > Google:
> > 1) In the opinions of the guru's out there, am I being penalized because I
> > am using dynamic keyword replacement in my headline via {keyword} - would
> > I
> > be better served hardwiring a keyword in or setting up separate campaigns
> > for each city?
> > 2) And, Would my quality score improve any if instead of specifying the
> > URLs
> > of my individual city landing pages inside of one campaign, if instead I
> > setup separate campaigns for each city?
> > Thank you.
> --
> Brian Carter
> Fuel Interactive
> Director of Search Marketinghttp://www.fuelinteractive.comhttp://www.twitter.com/briancarterhttp:...
