Potential Indexing Problems from Comprehensive Change in Page URLs - SEM 2.0

Message from discussion Potential Indexing Problems from Comprehensive Change in Page URLs

foliovision

More options May 9, 5:39 am

From: foliovision <clientc...@emailias.com>

Date: Fri, 9 May 2008 02:39:15 -0700 (PDT)

Local: Fri, May 9 2008 5:39 am

Subject: Re: Potential Indexing Problems from Comprehensive Change in Page URLs

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Hello Roscoe,

When we change the URL setup for a site, we do comprehensive 301
rewrites, usually from .htaccess. Dan's scripting sounds good as well.

Most important is to make a list outling to which pages your inbound
links go.

Those pages absolutely must be 301'd to the new one. Multiple old
pages to a single new one is a very good technique.

All of you are very optimistic about organic listing recovery. I've
found a six week dip.

Three weeks of hard drop when the old URL disappears and three weeks
of recovery.

Changing URL structure is not something to be done lightly.

Alec Kinnear
Creative Director
Foliovision
http://foliovision.com

On May 7, 10:48 pm, roscoe <roscoetra...@gmail.com> wrote:

> This is a little off the center of SEM, yet I felt many out there have
> some experience with my current situation and thus may have some
> benchmarks to offer.

> Situation. My e-merchandising client is in process of an entire re-
> make of the website. An unavoidable consequence is all the page URLs -
> save the home page - will change. The site is mature (10 years old)
> and a number of pages have earned their way into strong positions in
> organic search rankings and their sales are very heavily dependent
> upon this positioning. We are retaining tag and copy text that are
> relevant to SEO and plan to do a number of 301 redirects to give the
> new pages a leg up.

> I am aware that it takes a period of time before old-no-longer-active
> page URLs disappear from the search engine indexes. I am also aware it
> takes a period of time before the new page URLs appear in the indexes
> and appear in their "natural" ranking position.

> The info or experience I seek from you are: 1) How many months might
> we expect our no-longer-active Page URLs to remain in their search
> engine ranking position before they get removed? 2) How many months
> might we expect it to take for our new Page URLs to attain their
> natural level in search engine results?

> Greatly appreciate any insights.

> Thanks,

> Roscoe

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