As we've had a few discussions over the past months on Adwords,
embedded matching, split testing, broad vs. exact, and all that jibba-
jabba, thought you might be interested in a video I did on one of our
methods for handling Adwords.

Feedback is most welcome...
http://www.stompernet.net/goingnatural3/

This is part of a series of free content promotions for Stompernet, so
if you aren't interested in them you can skip ahead a bit. The
instructional content starts about 8 minutes in, and the "lesson" runs
about 45 minutes with my voice speeded up. You can watch it online.

You can also download the Quicktime version (it's H264 so you do need
a reasonably current version of the player), which has the added
benefit that you can use the A/V controls to slow the playback just a
bit so I don't sound quite so much like a chipmunk on crack.