SEM 2.0 Google Group

Re: [SEM2] Re: AdWords 2.7

bbcar...@gmail.com (Brian Carter) — Fri, 29 Aug 2008 20:20:41 UT

According to AdWords reps, it's just the searcher.
Also guys, there's a *new Geographic Report* as of today that will help us
figure out the ramifications of geospecific quality score/ctr/cpc.
Trying it out now.
Brian

RE: [SEM2] Re: AdWords 2.7

att...@businessknowhow.com (attard) — Thu, 28 Aug 2008 01:34:54 UT

I can't help wondering if it's both the searcher and the company. Maybe
it's because I use this tool when I check ads that we have running
(something my Google rep suggested using)
[link]
It lets you see how your ads show up by location. - and I do already see

Re: [SEM2] Re: AdWords 2.7

bbcar...@gmail.com (Brian Carter) — Wed, 27 Aug 2008 23:59:49 UT

Janet, as I understand it, geography IS calculated automatically, but it's
the geolocation of the searcher/clicker that is included in the equation,
not the website's geolocation or anything on the website. If you have NJ on
your website, the searcher won't know that until after they click, so that

RE: [SEM2] Re: AdWords 2.7

att...@businessknowhow.com (attard) — Wed, 27 Aug 2008 21:45:25 UT

I'm wondering whether geography will automatically be calculated into the
quality score - so that if you sell needlepoint kits, say, and your business
is located in New Jersey, and you have included your address prominently on
all pages, will you now be at a disadvantage for all searches not done by

Re: AdWords 2.7

dan.th...@gmail.com (dan.thies@gmail.com) — Wed, 27 Aug 2008 14:26:49 UT

Not intentionally sarcastic... somehow lost the word "NOT!" in my
editing though...

The thing is, if CTR is lower in Idaho, I might not want to increase
my bid everywhere else, just to do better on the potato farm. On
average, this is probably good for advertisers' ROI, because on
average, it's less traffic from less responsive folks. It's likely to

Re: [SEM2] Re: AdWords 2.7

bbcar...@gmail.com (Brian Carter) — Wed, 27 Aug 2008 13:58:05 UT

I assume you're being sarcastic, Dan, about loving the "more hidden
factors"? :-)
That's a good point though, if CTR is lower in Texas, and you don't know to
increase your bid, then adrank drops, ad position drops, CTR drops even
more... wonder if Google thought of this downward spiral! I'll have to ask

Re: AdWords 2.7

dan.th...@gmail.com (dan.thies@gmail.com) — Wed, 27 Aug 2008 05:57:58 UT

The added subtlety in CTR-as-quality (geography etc.) sounds positive,
but I wonder if we'll have any reporting/analytics support behind it
so you can tell what's going on.

If they treat all geography equally, then my Analytics reports related
to geography are valid.

On the other hand, if my ads are dropping in position in the state of

Re: [SEM2] AdWords 2.7

bbcar...@gmail.com — Wed, 27 Aug 2008 04:32:53 UT

Hey Andrew, I spoke with our rep today and wrote a blog post at [link] about it.

Brian

Sent via BlackBerry by AT&T

-----Original Message-----

To: SEM 2.0<SEM2@googlegroups.com>

Hi all,

Well, they've done it again. Google has released a significant (though

AdWords 2.7

agood...@gmail.com (Andrew Goodman) — Wed, 27 Aug 2008 03:31:20 UT

Hi all,

Well, they've done it again. Google has released a significant (though
perhaps not *major*) change to the old Quality-Based Bidding routine.
Real time QS determinations, no more minimum bids (so keywords not
marked inactive for search), etc.

[link]

Review my new SEO course?

dan.th...@gmail.com (dan.thies@gmail.com) — Mon, 25 Aug 2008 21:07:06 UT

Moderate me if this is inappropriate... most of you know me I
guess. :D

I've been working on a video training course to complement my "SEO
Fast Start" book for a while. Six months ago, Brad Fallon & Andy
Jenkins from Stompernet invited me to develop it as "Stomping the
Search Engines 2.0," using the same product name they used with an

Why CPG Brands Better Buy Paid Search

seankai...@gmail.com (Sean) — Sun, 24 Aug 2008 10:44:41 UT

Some light SEM Sunday reading...brand-equity impact of search ads

[link]

Useful information/research to bring on more potential clients...

Sean
[link]

Slightly off the topic but- Needed expert comments

harf.ahu...@gmail.com (Harf Ahudsi) — Thu, 21 Aug 2008 13:44:11 UT

Hi SEM folks,
Greetings from Harf.
I need your expert inputs on evaluating a search marketing and affiliate
publishing company in dubai (UAE) with the below details-
- Located in the free zone of dubai
- No Service tax
- No VAT
- No income tax
- No need to maintain books
- Credit account with Google (Ireland)

Re: Off Topic - But Computer Geeks Gotta Love it!

agood...@gmail.com (Andrew Goodman) — Tue, 19 Aug 2008 22:54:38 UT

I won't admit to LORD :) but yes to pine. Yowza! I'm pretty sure I
fell in love a couple of times over pine :)

Re: Statistical Analysis of PPC ads?

darlenemo...@gmail.com (DriveTraffic) — Fri, 15 Aug 2008 13:04:36 UT

Thanks for the resource - this is helpful although not what I was
looking for :-)
Splittester is helpful in indicating if the results I see are
statistically relevant...

I might have a new way to describe what I am looking for (and I am
checking into Optimost to see if it is a possible tool):

Re: [SEM2] Statistical Analysis of PPC ads?

bbcar...@gmail.com (Brian Carter) — Thu, 14 Aug 2008 22:59:18 UT

Did you try splittester.com?
That works obviously for CTR, but I'm not 100% confident (lol) that you can
use it for conversions as well?
Brian