SEM 2.0 Google Group

Slightly off the topic but- Needed expert comments

2008-08-21T13:44:11Z

Hi SEM folks,
Greetings from Harf.
I need your expert inputs on evaluating a search marketing and affiliate
publishing company in dubai (UAE) with the below details-
- Located in the free zone of dubai
- No Service tax
- No VAT
- No income tax
- No need to maintain books
- Credit account with Google (Ireland)

Statistical Analysis of PPC ads?

2008-08-14T15:32:53Z

We've all used various analytic tools to measure the success of our
PPC campaigns but what they don't tell us if certain "successes" are
statistically significant. I recall Andrew Goodman's book mentioning
a website or tool to determine if something is statistically
significant - anyone know what the heck I am talking about? :-)

Off Topic - But Computer Geeks Gotta Love it!

2008-08-08T05:42:39Z

Janet Attard recently asked this list about 1988 computer users. She
contacted me offlist since I responded to her question. The reason was
too cool not to share with everyone - but she wouldn't do it - so I
will.
Here's why: [link]
20 years online seems impossible, but our fellow list member was

Cross-channel tracking

2008-07-29T18:12:59Z

Just saw this notification:

As of August 25, 2008, the cross-channel conversion tracking feature
and all related data will be removed from all accounts. If you'd like
to keep a copy of your data, please make a record of it before its
removal. AdWords conversion tracking will not be affected.

PPC & Taxes

2008-07-25T20:18:58Z

Hi everyone, fellow lurker here.

We have a small PPC client base in the United States (although we're
based in Canada). Typically, we invoice a client ahead for the coming
month's budget rather than use the client's credit card. We're
starting to gain Canadian clients and my accountant is unsure about

CPA bidding, Avg CPC bidding effects on QS?

2008-07-21T03:58:02Z

Logged in to Adwords today and saw that there's a cpa target bidding
option for campaigns with 200+ conversions in them and also avg cpc
bidding for people who want to leave their bid management up to google
and end up paying about the same cpc generally.

Thoughts? Effect on QS? Love to hear your feedback.

Tracking Calls from AdWord Ads

2008-07-18T17:06:04Z

We have several B2B clients who are interested in tracking phone calls
from the landing pages of their PPC ads. Google offers the service
only if you have print or radio ads. I notice that there are a ton of
companies advertising phone tracking , does anyone have experience
with any of the services?

Analytics on Placements for CPC

2008-07-15T01:47:37Z

I use Google Analytics within adwords and I'd like to see a breakdown
of the sites that I am advertising on. I have a campaign setup that's
just some basic cpc placements on various sites (banners only). I am
only able to see metrics on the whole campaign and would like to see
the performance of the various sites bringing me traffic so I can weed

Acquisio, Adapt, Enquisite Re: [SEM2] Some free flow questions

2008-07-01T23:04:38Z

I liked Adapt too, but their pricing model isn't as friendly to agencies as
Acquisio's. That was our deciding factor. Adapt's optimization is more
automated, was pretty cool for sure, while Acquisio's optimization tool is
more of a decision-making tool (and needs to hurry up and incorporate
ROAS!). But Acquisio is adding features fast and enthusiastic about

Quality Score, Acquisio- Re: [SEM2] Some free flow questions

2008-06-28T02:45:14Z

That's funny. Adam on caffeine is hilarious.
I'll address two of them-
- *Quality Score*: I don't know- it doesn't bother me! What specific
scenarios are buggin' you? Rarely do I have an account where I can't get
any traction. And the one I'm thinking of had a website with some serious
identity and conversion problems.

Some free flow questions

2008-06-27T17:34:06Z

Alright let's get the party back crackin' in here ;)

What do we think about ICAAN's big new idea? I'm cynical about the
whole thing, so I'll keep my mouth shut.

Anyone have access to the Google AdPlanner beta? Is it cool, I hear it
is. Here they come taking over more of the web with their stellar free

Google Analytics AIR

2008-06-19T08:22:00Z

Hi,

Does anyone have any experience using Google Analytics AIR? I'm
looking for people's thoughts/ideas on how secure it is?

Dave

Discussion on sem-2-0-wiki

2008-06-12T12:45:32Z

I think a good approach to this would be for someone to start with an
initial outline. And have volunteers partake in parts they feel
comfortable writing well about. Then someone would of course need to
play the editor role.

Site Exclusion 'Topic' and 'Page Type' Bug with AdWords Editor

2008-06-03T22:52:19Z

FYI, I've discovered a problem with the new 'Topic' and 'Page Type'
features within the Site Exclusion Tool. In some situations, when the
Site Exclusion list is edited using the AdWords Editor, the 'Topic'
and 'Page Type' settings are reset or cleared.

In other words: if you choose to exclude Page Types (such as Parked

Calls to Action For Forms?

2008-05-29T17:45:09Z

Hey guys,

I've been running some campains that require completion of a form. One
is a free membership registration campaign, another is a fill out the
form and you might win contest, and the other is a buy an expensive,
very niche product campaign. My question is what kinds of calls to
action should I use in the ad copy and lander? My goals are high CTR