Don't know what I was smoking the other day.
Brian, I'll send you the QS example off-list. It's a new company
entering a pretty brand-dominated market. Competitors with deep
pockets, and probably paying Google tens of millions a year in PPC
spend. Not likely to compete for the big traction phrases without
spending huge and even then probably no way to get favorable positions
without really high CPCs. Entering the market via less competitive
phrases is working fine, but it still ticks me off to see "OK" QS for
terms that are very relevant, targeted, and harmonized with ad
creative and landing pages. I shouldn't have to make a lot of noise to
get Google to "fix" our campaign.
Thanks for the Acquisio feedback - definitely interested in using
them.
-Adam
On Jun 27, 7:45 pm, "Brian Carter" <bbcar...@gmail.com> wrote:
> That's funny. Adam on caffeine is hilarious.
> I'll address two of them-
> - *Quality Score*: I don't know- it doesn't bother me! What specific
> scenarios are buggin' you? Rarely do I have an account where I can't get
> any traction. And the one I'm thinking of had a website with some serious
> identity and conversion problems.
> - *Acquisio*: we dig their reports because you can pretty easily get some
> comprehensive reports to clients or account managers and once they see how
> complicated AdWords really is, they respect more what you deal with and how
> you what you do. I won't be happy with Acq until they add in ROAS to their
> optimizing decision tool but they assure me it's coming and they're working
> on some super cool things like automated position optimization at the
> keyword level. Also, the ability to administrate Yahoo accounts without
> logging into Panama is nice.
> --
> Brian Carter
> Fuel Interactive
> Director of Search Marketinghttp://www.fuelinteractive.comhttp://www.twitter.com/briancarterhttp:...
