Do you guys have a quick and efficient process for evaluating and optimizing a client site's internal linking? (I mean mainly links from body text, not navigation- that's separate)
Our process works but is time consuming- wondering if you have any suggestions?
1. Identify target/destination pages (to receive links) 2. Identify best PageRank (yeah I know but I have to choose somehow from hundreds or thousands) and best search ranking "source" pages (to place links on) 3. Choose best keywords from target keywords list to use for anchor text 4. Place links in body text of source pages
On May 21, 12:02 pm, "Brian Carter" <bbcar...@gmail.com> wrote:
> Do you guys have a quick and efficient process for evaluating and optimizing
> a client site's internal linking? (I mean mainly links from body text, not
> navigation- that's separate)
> Our process works but is time consuming- wondering if you have any
> suggestions?
Brian - what you've outlined can work, but can also
backfire with really unintended consequences. I've
seen sites lose existing high rankings by going after
others via ILO. The tactics to be implemented vary
depending on the site. The approach for ILO for
ESPN.com will be different than for MyAchingBunions.org
and for all sites in between. Some tactics are universal,
sure, but the ones that with the most long term impact are
not.
Eric Ward
EricWard.com | URLwire.com
Holistic Link Development & Content Publicity Strategies
________________________________________________________
w: http://www.ericward.com -and- http://www.urlwire.com
You hit it on the head. If it were any easier, people would do it
themselves.
I would be very interested in seeing how other folks are approaching
the issue.
But i could add,
- buy some links
- ask for a link
- blog about the said page and post a link
Eric, can you share some examples of how this strategy could back
fire?
Dizzle
On May 21, 9:02 am, "Brian Carter" <bbcar...@gmail.com> wrote:
> Do you guys have a quick and efficient process for evaluating and optimizing
> a client site's internal linking? (I mean mainly links from body text, not
> navigation- that's separate)
> Our process works but is time consuming- wondering if you have any
> suggestions?
> 1. Identify target/destination pages (to receive links)
> 2. Identify best PageRank (yeah I know but I have to choose somehow from
> hundreds or thousands) and best search ranking "source" pages (to place
> links on)
> 3. Choose best keywords from target keywords list to use for anchor text
> 4. Place links in body text of source pages
I heard from an SEO Manager that its not okay to Buy Links. In Fact I
was told that if you buy links and Google finds out about it they will
not accept them as viable links. Is this correct?
Katie
On May 24, 3:01 pm, Dizzle <duane.sh...@gmail.com> wrote:
> You hit it on the head. If it were any easier, people would do it
> themselves.
> I would be very interested in seeing how other folks are approaching
> the issue.
> But i could add,
> - buy some links
> - ask for a link
> - blog about the said page and post a link
> Eric, can you share some examples of how this strategy could back
> fire?
> Dizzle
> On May 21, 9:02 am, "Brian Carter" <bbcar...@gmail.com> wrote:
> > Do you guys have a quick and efficient process for evaluating and optimizing
> > a client site's internal linking? (I mean mainly links from body text, not
> > navigation- that's separate)
> > Our process works but is time consuming- wondering if you have any
> > suggestions?
> > 1. Identify target/destination pages (to receive links)
> > 2. Identify best PageRank (yeah I know but I have to choose somehow from
> > hundreds or thousands) and best search ranking "source" pages (to place
> > links on)
> > 3. Choose best keywords from target keywords list to use for anchor text
> > 4. Place links in body text of source pages
On Tue, May 27, 2008 at 9:11 AM, Katie <ka...@lutzeconsulting.com> wrote:
> Dizzle,
> I heard from an SEO Manager that its not okay to Buy Links. In Fact I > was told that if you buy links and Google finds out about it they will > not accept them as viable links. Is this correct?
> Katie
> On May 24, 3:01 pm, Dizzle <duane.sh...@gmail.com> wrote: > > Brian,
> > You hit it on the head. If it were any easier, people would do it > > themselves. > > I would be very interested in seeing how other folks are approaching > > the issue.
> > But i could add,
> > - buy some links > > - ask for a link > > - blog about the said page and post a link
> > Eric, can you share some examples of how this strategy could back > > fire?
> > Dizzle
> > On May 21, 9:02 am, "Brian Carter" <bbcar...@gmail.com> wrote:
> > > Do you guys have a quick and efficient process for evaluating and > optimizing > > > a client site's internal linking? (I mean mainly links from body text, > not > > > navigation- that's separate)
> > > Our process works but is time consuming- wondering if you have any > > > suggestions?
> > > 1. Identify target/destination pages (to receive links) > > > 2. Identify best PageRank (yeah I know but I have to choose somehow > from > > > hundreds or thousands) and best search ranking "source" pages (to place > > > links on) > > > 3. Choose best keywords from target keywords list to use for anchor > text > > > 4. Place links in body text of source pages
Hi, Brian, My company is specialized in SE optimizing the whole site including internal links, and actually have done a lot of huge Japanese e-commerce sites and/or corporate sites in the past years. I believe there are no *easy and quick* ways to do that. What we do is to analyze the site, learn the business KPIs and KSFs from the client, learn about their products, people and even organizations which operates the web business. Then we come up with a sitemap with "groups of keywords" assigned to each group of pages. This new sitemap usually varies from the existing one, thus eventually we need to modify the site so that each significant group of pages (or a page) receives a group of keywords. keywords - page groups mapping.
Best regards, Hiroshi Yasukawa Ayudante, Inc. Tokyo Japan
On Tue, May 27, 2008 at 11:48 PM, Brian Carter <bbcar...@gmail.com> wrote: > Guys, I was asking about internal links- not external ones- I think Dizzle > was talking only about external links.
> I meant, how do you guys go about mapping and enhancing internal links, > links on the client site only?
> Thanks! > Brian
> On Tue, May 27, 2008 at 9:11 AM, Katie <ka...@lutzeconsulting.com> wrote:
>> Dizzle,
>> I heard from an SEO Manager that its not okay to Buy Links. In Fact I >> was told that if you buy links and Google finds out about it they will >> not accept them as viable links. Is this correct?
>> Katie
>> On May 24, 3:01 pm, Dizzle <duane.sh...@gmail.com> wrote: >> > Brian,
>> > You hit it on the head. If it were any easier, people would do it >> > themselves. >> > I would be very interested in seeing how other folks are approaching >> > the issue.
>> > But i could add,
>> > - buy some links >> > - ask for a link >> > - blog about the said page and post a link
>> > Eric, can you share some examples of how this strategy could back >> > fire?
>> > Dizzle
>> > On May 21, 9:02 am, "Brian Carter" <bbcar...@gmail.com> wrote:
>> > > Do you guys have a quick and efficient process for evaluating and >> > > optimizing >> > > a client site's internal linking? (I mean mainly links from body >> > > text, not >> > > navigation- that's separate)
>> > > Our process works but is time consuming- wondering if you have any >> > > suggestions?
>> > > 1. Identify target/destination pages (to receive links) >> > > 2. Identify best PageRank (yeah I know but I have to choose somehow >> > > from >> > > hundreds or thousands) and best search ranking "source" pages (to >> > > place >> > > links on) >> > > 3. Choose best keywords from target keywords list to use for anchor >> > > text >> > > 4. Place links in body text of source pages
That makes sense, Hiroshi- It may be an unavoidably complicated and time-consuming process. Unless someone else has some ingenious way to be more efficient with it...?
On Tue, May 27, 2008 at 11:10 AM, Hiroshi Yasukawa <hiros...@gmail.com> wrote:
> Hi, Brian, > My company is specialized in SE optimizing the whole site including > internal links, and actually have done a lot of huge Japanese > e-commerce sites and/or corporate sites in the past years. I believe > there are no *easy and quick* ways to do that. What we do is to > analyze the site, learn the business KPIs and KSFs from the client, > learn about their products, people and even organizations which > operates the web business. Then we come up with a sitemap with > "groups of keywords" assigned to each group of pages. This new > sitemap usually varies from the existing one, thus eventually we need > to modify the site so that each significant group of pages (or a page) > receives a group of keywords. > keywords - page groups mapping.
> Best regards, Hiroshi Yasukawa > Ayudante, Inc. > Tokyo Japan
> On Tue, May 27, 2008 at 11:48 PM, Brian Carter <bbcar...@gmail.com> wrote: > > Guys, I was asking about internal links- not external ones- I think > Dizzle > > was talking only about external links.
> > I meant, how do you guys go about mapping and enhancing internal links, > > links on the client site only?
> > Thanks! > > Brian
> > On Tue, May 27, 2008 at 9:11 AM, Katie <ka...@lutzeconsulting.com> > wrote:
> >> Dizzle,
> >> I heard from an SEO Manager that its not okay to Buy Links. In Fact I > >> was told that if you buy links and Google finds out about it they will > >> not accept them as viable links. Is this correct?
> >> Katie
> >> On May 24, 3:01 pm, Dizzle <duane.sh...@gmail.com> wrote: > >> > Brian,
> >> > You hit it on the head. If it were any easier, people would do it > >> > themselves. > >> > I would be very interested in seeing how other folks are approaching > >> > the issue.
> >> > But i could add,
> >> > - buy some links > >> > - ask for a link > >> > - blog about the said page and post a link
> >> > Eric, can you share some examples of how this strategy could back > >> > fire?
> >> > Dizzle
> >> > On May 21, 9:02 am, "Brian Carter" <bbcar...@gmail.com> wrote:
> >> > > Do you guys have a quick and efficient process for evaluating and > >> > > optimizing > >> > > a client site's internal linking? (I mean mainly links from body > >> > > text, not > >> > > navigation- that's separate)
> >> > > Our process works but is time consuming- wondering if you have any > >> > > suggestions?
> >> > > 1. Identify target/destination pages (to receive links) > >> > > 2. Identify best PageRank (yeah I know but I have to choose somehow > >> > > from > >> > > hundreds or thousands) and best search ranking "source" pages (to > >> > > place > >> > > links on) > >> > > 3. Choose best keywords from target keywords list to use for anchor > >> > > text > >> > > 4. Place links in body text of source pages
We use a very similar and time consuming process as to the one that Hiroshi has outlined. We have recently started to code client sites using Dublin Core which we expect to be able to connect internal linking of site pages via a php script/db combo, that parses the meta code at run time and inserts links to appropriate content blocks. This saves a lot oftime in implementation, but there are no short cuts to manual analysis to create these data sets to start with...
Hope this helps,
Damien
From: Brian Carter <bbcar...@gmail.com> Reply-To: <SEM2@googlegroups.com> Date: Tue, 27 May 2008 11:39:03 -0400 To: <SEM2@googlegroups.com> Subject: [SEM2] Re: SEO: What's your internal link optimization process?
That makes sense, Hiroshi- It may be an unavoidably complicated and time-consuming process. Unless someone else has some ingenious way to be more efficient with it...?
On Tue, May 27, 2008 at 11:10 AM, Hiroshi Yasukawa <hiros...@gmail.com> wrote:
> Hi, Brian, > My company is specialized in SE optimizing the whole site including > internal links, and actually have done a lot of huge Japanese > e-commerce sites and/or corporate sites in the past years. I believe > there are no *easy and quick* ways to do that. What we do is to > analyze the site, learn the business KPIs and KSFs from the client, > learn about their products, people and even organizations which > operates the web business. Then we come up with a sitemap with > "groups of keywords" assigned to each group of pages. This new > sitemap usually varies from the existing one, thus eventually we need > to modify the site so that each significant group of pages (or a page) > receives a group of keywords. > keywords - page groups mapping.
> Best regards, Hiroshi Yasukawa > Ayudante, Inc. > Tokyo Japan
> On Tue, May 27, 2008 at 11:48 PM, Brian Carter <bbcar...@gmail.com> wrote: >> > Guys, I was asking about internal links- not external ones- I think Dizzle >> > was talking only about external links.
>> > I meant, how do you guys go about mapping and enhancing internal links, >> > links on the client site only?
>> > Thanks! >> > Brian
>> > On Tue, May 27, 2008 at 9:11 AM, Katie <ka...@lutzeconsulting.com> wrote:
>>> >> Dizzle,
>>> >> I heard from an SEO Manager that its not okay to Buy Links. In Fact I >>> >> was told that if you buy links and Google finds out about it they will >>> >> not accept them as viable links. Is this correct?
>>> >> Katie
>>> >> On May 24, 3:01 pm, Dizzle <duane.sh...@gmail.com> wrote: >>>> >> > Brian,
>>>> >> > You hit it on the head. If it were any easier, people would do it >>>> >> > themselves. >>>> >> > I would be very interested in seeing how other folks are approaching >>>> >> > the issue.
>>>> >> > But i could add,
>>>> >> > - buy some links >>>> >> > - ask for a link >>>> >> > - blog about the said page and post a link
>>>> >> > Eric, can you share some examples of how this strategy could back >>>> >> > fire?
>>>> >> > Dizzle
>>>> >> > On May 21, 9:02 am, "Brian Carter" <bbcar...@gmail.com> wrote:
>>>>> >> > > Do you guys have a quick and efficient process for evaluating and >>>>> >> > > optimizing >>>>> >> > > a client site's internal linking? (I mean mainly links from body >>>>> >> > > text, not >>>>> >> > > navigation- that's separate)
>>>>> >> > > Our process works but is time consuming- wondering if you have any >>>>> >> > > suggestions?
>>>>> >> > > 1. Identify target/destination pages (to receive links) >>>>> >> > > 2. Identify best PageRank (yeah I know but I have to choose somehow >>>>> >> > > from >>>>> >> > > hundreds or thousands) and best search ranking "source" pages (to >>>>> >> > > place >>>>> >> > > links on) >>>>> >> > > 3. Choose best keywords from target keywords list to use for anchor >>>>> >> > > text >>>>> >> > > 4. Place links in body text of source pages
>>>>> >> > > Ideas? Wisdom?
>>>>> >> > > Thanks! >>>>> >> > > Brian
>>>>> >> > > -- >>>>> >> > > Brian Carter >>>>> >> > > Fuel Interactive >>>>> >> > > Director of Search
> ______________________________________________________________________ > This email has been scanned by the MessageLabs Email Security System. > For more information please visit http://www.messagelabs.com/email > ______________________________________________________________________
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writing from my cell phone so apologies for short comment, but the techniques I sometimes use is to create a tree of keywords (like a keyword-oriented caftegory) and put them into Excel. Then write a few words that would give a good list of content within the site.
For example keyword phrase-to-search 'lenovo laptops' 'lenovo and thinkpad'
and on the page, you create a page with a theme with 'lenovo laptops' and fill it with intra-site search results for 'lenovo and thinkpad'.
does it make sense? you could reorganize the whole site with a relatively simple keyword-driven tree and a set of templates.
hmm... hope this helps reduce the complexty of automating optimization of internal link structure.
Brian Carter <bbcar...@gmail.com> wrote: > That makes sense, Hiroshi- It may be an unavoidably complicated and > time-consuming process. Unless someone else has some ingenious way to be > more efficient with it...?
> On Tue, May 27, 2008 at 11:10 AM, Hiroshi Yasukawa <hiros...@gmail.com> > wrote:
> > Hi, Brian, > > My company is specialized in SE optimizing the whole site including > > internal links, and actually have done a lot of huge Japanese > > e-commerce sites and/or corporate sites in the past years. I believe > > there are no *easy and quick* ways to do that. What we do is to > > analyze the site, learn the business KPIs and KSFs from the client, > > learn about their products, people and even organizations which > > operates the web business. Then we come up with a sitemap with > > "groups of keywords" assigned to each group of pages. This new > > sitemap usually varies from the existing one, thus eventually we need > > to modify the site so that each significant group of pages (or a page) > > receives a group of keywords. > > keywords - page groups mapping.
> > Best regards, Hiroshi Yasukawa > > Ayudante, Inc. > > Tokyo Japan
> > On Tue, May 27, 2008 at 11:48 PM, Brian Carter <bbcar...@gmail.com> wrote: > > > Guys, I was asking about internal links- not external ones- I think > > Dizzle > > > was talking only about external links.
> > > I meant, how do you guys go about mapping and enhancing internal links, > > > links on the client site only?
> > > Thanks! > > > Brian
> > > On Tue, May 27, 2008 at 9:11 AM, Katie <ka...@lutzeconsulting.com> > > wrote:
> > >> Dizzle,
> > >> I heard from an SEO Manager that its not okay to Buy Links. In Fact I > > >> was told that if you buy links and Google finds out about it they will > > >> not accept them as viable links. Is this correct?
> > >> Katie
> > >> On May 24, 3:01 pm, Dizzle <duane.sh...@gmail.com> wrote: > > >> > Brian,
> > >> > You hit it on the head. If it were any easier, people would do it > > >> > themselves. > > >> > I would be very interested in seeing how other folks are approaching > > >> > the issue.
> > >> > But i could add,
> > >> > - buy some links > > >> > - ask for a link > > >> > - blog about the said page and post a link
> > >> > Eric, can you share some examples of how this strategy could back > > >> > fire?
> > >> > Dizzle
> > >> > On May 21, 9:02 am, "Brian Carter" <bbcar...@gmail.com> wrote:
> > >> > > Do you guys have a quick and efficient process for evaluating and > > >> > > optimizing > > >> > > a client site's internal linking? (I mean mainly links from body > > >> > > text, not > > >> > > navigation- that's separate)
> > >> > > Our process works but is time consuming- wondering if you have any > > >> > > suggestions?
> > >> > > 1. Identify target/destination pages (to receive links) > > >> > > 2. Identify best PageRank (yeah I know but I have to choose somehow > > >> > > from > > >> > > hundreds or thousands) and best search ranking "source" pages (to > > >> > > place > > >> > > links on) > > >> > > 3. Choose best keywords from target keywords list to use for anchor > > >> > > text > > >> > > 4. Place links in body text of source pages
