This month I've seen a 25% increase in sales through Yahoo. Some of
this is expected due to the time of year but I can't understand why
the increase is so much? I've seen a similar increase in clicks and
cost (and I've really dont nothing on Yahoo to cause this). Anyone
else seeing something similar? I guess it could be just seasonal
rather than a Yahoo resurgence but just wondering if this has happened
for other people?

Oddly, sales through AdCentre have dropped about 20%.

Dave

My first thought is that your ad positions have floated up because you
run a solid, relevant campaign. Is this the case?

Andrew

On May 27, 6:09 am, Dave Shaw <d.i.s...@gmail.com> wrote:

I also have seen some significant gains in YSM. My normal converting
terms have seen more action over the past month or so.
I would attribute some of it to seasonality, but not sure if their new
CPC model has altered the SERP landscape that much.

And no real changes in regards to campaign structure, keywords or ads.
The keywords i've seen additional performance
on have been running for sometime with an occasional offer/ ad
updates.

Yea for Yahoo, hopefully it keeps up!

Dizzle

On May 27, 3:09 am, Dave Shaw <d.i.s...@gmail.com> wrote: