What are the odds! One minute, someone pokes fun at Wii advertising
(and the Wii itself), the next minute, said advertising goes and wins
a prestigious international advertising award. Ad agency Leo Burnett,
who were behind Nintendo's "Wii Would Like To Play" campaign, picked
up the top prize at the 40th Annual Effie Awards, held in NYC on
Wednesday. In explaining away the decision, the Effie's organisers
said:

    The 'Wii Would Like to Play' campaign chose not to embrace an
obvious strategy, namely fawning over the prized teenage male gamer.
Instead, Wii targeted his mom, dad and grandmother. While the
competition catered to a narrow audience, Wii invited everyone to
play. As a result, the Wii has been sold out nationwide since the
launch and ignited a cultural phenomenon in how people experience
video games.

They can thank targeting all they want, I'm sticking to my theory that
it was commercial's music that got inside your head more than those
two Japanese blokes turning up on your doorstep.