You cannot post messages because only members can post, and you are not currently a member.
Description:
Digital Advertising is dedicated to discussing all interactive advertising, brand building, viral efforts, ad networks, and digital creatives. We are a linked group of professionals that seek to improve our understanding of the digital arena.
|
|
|
How To Build and Deploy a Political Video
|
| |
Perhaps the easiest and the most profitable approach to break into viral videos is to select a target and dose it with a highly contagious, virulent video, that has all the earmarks of a consumer- generated-content (CGC) video clip. "The groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic 1984 ad that introduced Apple... more »
|
|
|
Brand Think and Viral Video Convergence
|
| |
Can you think of a single Brand that can afford losing market share? @#$!%&@!?! Can a Brand afford not making an intense connection to their target? No fever, no sale. Can a Brand afford not getting positive word of mouth? The answer is surprising outside of the occult world of viral DNA players. Viral productions require that the Brand catch fire! If they don't... more »
|
|
|
Sony Zipatoni Flog wins WOM WAR!
|
| |
All publicity is good, apparently! "Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. ...and use this site to give you nothing but the facts on the PSP." -... more »
|
|
|
Search Engines Defined
|
| |
SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to "crawl" the site, and store the collected data. The search engines then sorted the information by topic, and served results based on pages they had spidered. As the number of documents online kept growing, and more webmasters realized the value of organic search listings, so popular search engines began to sort their listings so they could display the most relevant pages first. This was the start of a search engine versus webmaster game that continues to this day.... more »
|
|
|
Said goodbye Madison Ave alst year - now it's Bed Rest
|
| |
Quite few of you know Tom Deierlein, the COO of Dynamic Logic. He was shot by a sniper and is in pretty bad shape. It could have been anyone of us, but it was Tom. His spirit is strong but he needs all the help he can get today. Hopefully he will be returning home for Christmas. Tom is requesting we make corporate and personal charitable donations... more »
|
|
|
CollegeHumor finds a suitor that offered freedom and growth
|
| |
When CollegeHumor asked us to visit them to do a live demo on how the advertising database could be fully exploited to attract big brands to advertise on their website we were delighted to do a live workshop exploration into over a dozen brand categories and drill down to demonstrate zip codes in Chicago and LA where they could walk to... more »
|
|
|
Why Most Efforts Fail and How to Guarantee You Land Big Brands
|
| |
First ask yourself a few questions. Q1) How do you go about reaching the Brand Decision Maker (BDM) at this time? Q2) Do you still allow your sales people to wrestle with phone bots at BDMs? Q3) What percentage of BDMs are completely satisfied and not seeking new Proposals? Q4 If you are proactively making calls then Sales increases are... more »
|
|
|
Bozos and Boozers
|
| |
"In the ruins of ancient Pompeii, archaeologists discovered a Greek character pressed into the now-frozen dust of the city's streets and byways. After much study, they determined that it was a logo embossed on the soles of prostitutes sandals, so wherever they walked, they left a trail of footsteps that said, "Follow me!" Thus proving, once... more »
|
|
|
OK, you can be my friend for $300 Million Dollars
|
| |
You really need to imagine Dr. Evil (Mike Myers)---starting in October 2006 Google will be the search engine myspace playa's see on site for the next three years for a cool $300 million per year. Google will also grab the remnant banner ads flights for three years. With millions of daily visits myspace and FIM's other sites along for the deal (... more »
|
|
|
food fight! (links)
|
| |
[link] broke it and [link] spoofed it ...now the food fight begins! [link] rips hard into the agency.com effort and slams the Brand hard. YouTube is where agency.com posted their effort [link] (link) The Responses on YouTube are off-the-chart-harsh and snarky... more »
|
|
|
