Perhaps the easiest and the most profitable approach to break into
viral videos is to select a target and dose it with a highly
contagious, virulent video, that has all the earmarks of a consumer-
generated-content (CGC) video clip.

"The groundbreaking 74-second pitch for Democratic Illinois Sen.
Barack Obama, which remixes the classic 1984 ad that introduced Apple
computers to the world, is not on cable or network TV, but on the
Internet."

"It may be the most stunning and creative attack ad yet for a 2008
presidential candidate -- one experts say could represent a watershed
moment in 21st century media and political advertising," the San
Francisco Chronicle's (http://www.sfgate.com) web edition reported.

Sen. Obama team initially said it had absolutely nothing to do with
the contagious video sneeze that attacks his principal Democratic
rival, New York Sen. Hillary Rodham Clinton. Indeed, the ad's creator
was a mystery for almost an entire day! ;P

Follow this simple, step by step process and you too can smear with
aplomb!

One: Develop a theme for your video and begin a search for a few
unflattering pictures and clips of your political hero's opponent.

Two: Render in B&W. After you remove all color dial up contrast and
increase graininess. Next, slow down the footage of your target
speaking just for a few seconds. People abhor slow moving political
dialog almost as much as they fear a heart attack.

Three: Now plaster the name of your target in a rough graffiti like
stencil accompanied by a deep voice-over with a background of a
suicidal or necromantic pop singer such as a whining Ozzie O or a "my
dog was killed by your car as you left me" C&W schlub or American Idol
reject.

Four: Zoom in and ask the consumer a leading question about the
"rumors" swirling about your targets predilections.

Five: Move rapidly into a full color image of The American Dream
Realized with upbeat background from an Americam Pie icon such as J.J.
Melancamp as our hero circulates among Boomers with a few Web 2.0ers
and then show your candidate sincerely voicing well-tailored bullet
points while his audience nods in agreement.

Six: Plant within appropriate sites that feature consumer generated
content. Do not neglect your Black Blog Ops

Seven: Water with posted link to the video on political blogs.

Eight: email links to the contagin to college age students and wait
for the sneezing to errupt into a fever.

Nine: Have a scapegoat for the repercussions that will likely arise.
Preferably a hack at the agency that secretly produced the video with
a trail that leads to their ISP or URL registration.

Ten: Deny any knowledge of this spurious video and accept as many TV,
blog, podcast and radio interviews as humanly possible.

APRIL FOOLS!?!   ;p

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