"YOU OUGHTA BE IN PICTURES..."By Mindy Chemacki
When your scouts complete a service project, take tons of pictures- preferably digital pictures. You may even have a parent who is photography fanatic and is just dying for an opportunity to get click happy at one of your events! (All those closet scrapbookers will come out of the woodwork.) The picture to above is featuring Den 10 of Pack 318 in May 2007 when they picked up litter at Carlisle Elementary (yes, that was one of my dens and they made me very proud!)
General guidelines ■ Please type and double-space your news release on standard-size paper. Include your name and a daytime telephone number. Make sure the release includes the address of where an event will be held. ■ Submit one copy of each press release. If peoplefrom different areas are mentioned, please tell us where each person is from. ■ Specify in which of the SNP papers is most important for yournews to appear, and why. The number of papers in which an item can appear is limited because of our emphasis on local news and the competition for space in our papers. ■ Stress any local ties in the information you submit. For example:Upper Arlington residents win awards from a statewide organization. ■ Please provide addresses of people featured in your newsitem. Most media will not publish personal addresses, but uses them to determine in which of our papers an item should be published. ■ Be brief and to the point, but be complete. Read your releaseseveral times, checking to see you have included the basics: who, what, when, where, why and how. Make sure names and telephone numbers are correct. Photographs ■ Submitted photographs can be color or black and white.Focus and lighting are important, particularly of the faces pictured. ■ Be sure to clearly identify each person in the photo and listthem from left to right and in rows front to back, if applicable. Place your name and telephone number on the back of the photo. ■ When a large group of people from different communities isinvolved, it is best to arrange the people by area and shoot a separate photo for each appropriate paper. ■ To have your photo returned, include a self-addressed,stamped envelope. In most cases, unpublished photos are discarded after one month. All Press Releases should include a name,address and phone number for verification purposes. Phone numbers and addresses will not be printed in the paper. Submitted columns are handled on a case-by-case basis. To arrange for the submission of a column, call the commentary editor or the paper editor.
Next, contact your local media outlets. If they welcome pictures, send them along with a description of what your group has done and who in your group contributed. Here are just a few of the places that you can publically gush in a press release about your events, your scouts and their accomplishments. It is suggested you submit your item several weeks before an event whenever possible. Because of space limitations, submission of a news item before deadline is not always a guarantee of publication.
Big Walnut News – Serving the Big Walnut Local School District, including Sunbury and Galena; ZIP codes 43074 and 43021 Delaware News – Serving the Delaware area; ZIP code 43015 Olentangy Valley News – Serving the Olentangy schools area, Powell and Lewis Center; ZIP codes 43015, 43021, 43035 and 43065. Submission deadlines for SNPThe weekly deadline for submitting news items is noon Friday prior to publication;Local SNP editions are published on Wednesdays. There is no charge to submit items.
If you need assistance turning your scouts into local celebrities with a press release, please contact Mindy Chemacki.
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