I also fear that the issue with this trend, which is otherwise a
positive one for the spread of innovation, is that companies will
outsource their innovation simply to divest themselves of a complex and
difficult managment role. The value of innovation is much harder to
measure than other core business areas. The fall-out from this may be
an expectation that internal innovation is no longer necessary. That
all markets are best leaving their innovation to external groups,
rather than finding a balance between the two depending on the scale of
projects or where they fall betwen radical and incremental development.